Hello,we'reMavicX.
X is the reason someone cares. We solve for it.
Mavic X combines human psychology, culture, data and technology to help brands get the attention they deserve.
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Psychology
Understanding what moves people to act.
We work with brands with purpose.
Brands who want to change lives. Brands who have a belief to share.
We help brands big and small reach the communities that care.
We've worked with
The method
We start with a pulse check.
Pulse check
How is the brand showing up today?
Communication
What the brand says, and how it says it.
Distribution
The art and science of going to market.
The loop
Each quarter builds on the last — what we learn feeds the next brief.
Each quarter builds on the last. All powered by mavic.
The model
We've harnessed the power of technology for human creativity.
We've codified the marketing process into a sequence of systems, run by a team with the technology to move quickly. Foundations, production, scheduling, reporting — the repeatable parts run as systems.
That gives our people their time back for the parts that need a human: the insight, the idea, the judgement about what's worth making.
Consistency
Your brand holds steady, across every channel and every month.
Speed
A month of work in a week, with a person reviewing everything before it ships.
Compounding
Each cycle sharpens the systems, so the work gets better the longer we're together.
Practices
Five practices. One integrated team.
- Brand strategy and positioning
- Go-to-market
- Market and category analysis
- Naming and brand architecture
- Messaging frameworks
Team
Led by Jess Tang.
An award-winning marketer and creative technologist, Jess has spent her career on both sides of the brief — planning at Zeno Group, leading open innovation for APAC consumer brands, and becoming a CMO before thirty. PRovoke Media has twice named her one of Asia-Pacific's Innovator 25. She built Mavic, the AI platform Mavic X runs on, because she's lived the pain of chaotic marketing.
Jess leads the work, alongside a small core team and specialists brought in for the brief.
Engagement model
A creative system your brand owns. Technology runs it.
People sharpen it.
Mavic X works on retainer, because the method compounds. Hypotheses need a quarter to teach us anything, and the accounts we've been reading for a year are the ones where the work is sharpest.
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Let's find out what your brand deserves.
A 30-minute call. We'll ask how your brand is showing up, how you want it to, and what you're measuring. You'll leave with at least one thing worth doing, whether or not you work with us.
Looking for the platform rather than the agency? mavic.ai →